- +50%
Increase in organic sessions
Thierry Mugler’s inaugural fragrance, Angel, made its debut in 1992, leaving an indelible mark on the fragrance landscape. The distinctive star-shaped bottle, boldly presented in a captivating blue, diverged from the traditional department store aesthetic.
About MUGLER
This year marks the celebration of the scent’s twentieth anniversary, a testament to enduring creativity and timeless allure.
The challenge
The fragrance itself, unapologetically sweet and sumptuous, boasts prominent notes of vanilla and chocolate, solidifying its position as the trailblazer of the “oriental gourmand” fragrance genre.
Mugler’s ad campaigns, initially lensed by the visionary himself, have achieved iconic status. Under the creative direction of Christophe de Lataillade, the campaigns have consistently pushed boundaries. Memorable moments include the 1992 ad featuring Estelle Lefébure suspended off a Manhattan skyscraper and the 2008 ad unveiling a discreetly pregnant Naomi Watts. De Lataillade, with a rich 25-year history with Mugler, remains a stalwart force behind the brand.
Services Used:
STRENGTH IN NUMBERS
Business impact
Honoring an Icon: A Tribute to the Storied Career of Thierry Mugler In the wake of an unfortunate string of losses within the fashion world, the passing of esteemed designer Manfred Thierry Mugler on January 23, 2022, leaves a profound void. Communicated through his personal Instagram account, the Mugler team reverently shared the sentiment: “May his soul rest in peace.”The outcomes of our partnership include:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Esteemed digital marketing solutions
THE ANGEL ELIXIR CAMPAIGN
A collaboration between Casey Cadwallader, Mugler’s creative team, and the esteemed ad agency Publicis Luxe, the Angel Elixir campaign seamlessly transitions from reality to fantasy. A modern-day allure, it extends an invitation to unveil one’s untapped potential and embrace a life lived boundlessly.
Renowned photography luminary Harley Weir has been enlisted to spearhead the print campaign.
“I aimed to infuse humor and surprise into this wild storyline. My aspiration is to make it exhilarating, shocking, and transport you seamlessly into the captivating world of Mugler.”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
