- +40%
Ecommerce growth
Established in 2019, Ankorstore, a pioneering wholesale online marketplace, aspires to simplify the process of launching a shop, akin to creating a website. Functioning as a dynamic platform, it fosters connections between independent retailers and brands, boasting a network of approximately 250,000 retailers and over 20,000 brands.
About ANKORSTORE
Embarking on a transformative journey, Ankorstore collaborated with Pentagram partner Angus Hyland and his team to craft a new strategy and brand identity framework. This strategic initiative not only aims to elevate Ankorstore’s visibility but also aligns with its ambitious future endeavors. At its core, the strategy revolves around the concept of ‘rewilding retail,’ fostering a symbiotic ecosystem that mutually benefits retailers and brands.
The challenge
The revitalized visual style incorporates a versatile color palette, featuring clean brights and pastels arranged in diverse combinations. Product photography takes center stage, skillfully capturing the unique personality of each brand. Notably, the 3D objects are artfully presented in clusters across various categories, fostering a dynamic blend. A key facet of the visual identity is the concept of ‘augmented retail,’ seamlessly integrating 3D objects into real-world environments such as retailers’ shops or brand spaces. This innovative approach promises a visually immersive experience, aligning seamlessly with Ankorstore’s forward-thinking ethos.
Services Used:
STRENGTH IN NUMBERS
Business impact
Diving deeper into consumer dynamics, recent insights reveal that nearly 55% of French retailers acknowledge a growing trend among consumers: a discerning quest for optimal value before making purchase decisions. This compelling statistic underscores the significance of discounts as a pivotal element in the long-term marketing strategies for both brands and retailers. The outcomes of our partnership include:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Esteemed digital marketing solutions
In only three years, Ankorstore is present in 33 countries across Europe.
Ankorstore’s commercial vitality is attributed to the innovative tools it has implemented to empower retailers and independent brands. Ankorstore is revolutionizing the landscape for independent wholesalers, championing businesses that contribute to local economies rather than large corporations. These enterprises foster an ecosystem of creativity, prioritizing curation and craftsmanship over mass-market transactions. Committed to making it all work seamlessly, independent businesses excel in their endeavors.
At a strategic level, our directive is to channel 80% of our efforts into acquiring retailers, recognizing the pivotal role they play in attracting brands. This approach not only facilitates brands in opening new sales channels but also provides an additional avenue to connect with customers. Ankorstore’s transformative identity redefines the conventional boundaries between physical and digital retail, an evolution meticulously crafted under the guidance of Pentagram’s Angus Hyland.
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
