Insider Social Marketing design process began by translating the brand’s core insights into a visual identity that was both captivating and meaningful. Using the iconic logo and refined packaging as a foundation, we developed mood boards that represented different creative directions for the website.

Focusing on the concept of “making the ordinary extraordinary,” we sought to represent the cannabis experience through surreal and unexpected visual elements. Simple objects like shoes, beds, and cameras are transformed into extraordinary works of art, creating a sense of surprise and wonder at every turn.

This approach culminated in a homepage slider that became the central visual motif, a representation of the transformative effect our products can have on everyday life. This theme resonates throughout the entire website, guiding users through each section with a sense of discovery and excitement.