- +50%
Ecommerce growth
Furthermore, an allplants survey conducted in November 2022, encompassing 2,800 participants, unveiled compelling insights into consumer sentiments. A staggering 70% of Brits express concerns about “hidden nasties” in their food, while an overwhelming 87% advocate for healthier ready meals. The survey also highlights that over half of the respondents endorse the implementation of legislation by the UK Government, urging ready meals to exclusively incorporate wholefoods.
About ALL PLANTS
Revitalizing iconic advertisements from the 1950s-1990s, our images pay homage to the classics while boldly asserting our brand’s unique identity. In a strategic move, we call out prominent names in the industry, positioning ourselves as innovators challenging the status quo.
The challenge
Launching amid heightened scrutiny of ultra-processed foods, this campaign strategically addresses current concerns in the public eye. As media and consumers delve into the risks associated with ultra-processed foods, we stand at the forefront, offering a compelling alternative. Sponsored by Apte an, our ‘The New Classics’ campaign, creatively led by Stephanie Johnstone, utilizes AI to reimagine ready-meals. Embracing an aesthetic reminiscent of an era when fast food and ready meals soared in popularity, we leverage this visual style to underscore our commitment to redefining classic flavors with a contemporary twist. Allplants invites you to experience the future of taste, showcasing our distinctive brand through vibrant hues of sunshine yellow and bold packaging.
Services Used:
STRENGTH IN NUMBERS
Business impact
Unveiling the making of a 360 campaign with our creative studio team. The Al images play with classic fast-food adverts to create a juxtaposition between traditional ready-meals and allplant’s own modern offering. The idea behind it is to show that tasty and convenient food don’t have to be unhealthy, and coincide with the launch of three new dishes: Mexican Chilli with Chipotle + Rice, Aubergine Tikka Masala with Pilau Rice, and Pasta Arrabiata in a Rich Tomato Sauce.
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Esteemed digital marketing solutions
Leveraging cutting-edge AI imagery, our campaign skillfully reimagines classic fast-food advertisements, creating a striking juxtaposition between conventional ready-meals and allplants’ contemporary offerings. The underlying concept aims to redefine the narrative, demonstrating that delectable and convenient meals can seamlessly align with a healthy lifestyle.
This initiative synchronizes harmoniously with the introduction of three enticing new dishes: Mexican Chilli with Chipotle + Rice, Aubergine Tikka Masala with Pilau Rice, and Pasta Arrabiata in a Rich Tomato Sauce.
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
Ecommerce
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
