NESTLE

+50%

Increase in organic transactions

Nourishing its two fledglings, the mother bird is paired with the iconic ‘Good Food, Good Life’ slogan, symbolizing Nestle’s prominence in the health, nutrition, and wellness sector. With an impressive market value of US $303 billion, Nestle commands a distinguished presence, showcasing robust customer loyalty. As the world’s 22nd most valuable company by market capitalization, Nestle sets the standard for excellence in the market.

About NESTLE

While numerous brands lean towards a customer-centric approach, Nestle’s marketing strategy predominantly revolves around its expansive product line. Take, for example, KitKat advertisements – they transcend age boundaries, portraying the product as a universally enjoyed light snack. The brand strategically avoids overreliance on demographics, ensuring a broad and inclusive appeal in its advertising campaigns.

The challenge

Nestle elevates its brand presence through captivating content on each of its YouTube channels, featuring informative ‘how-to’ videos, cooking tips, product insights, and more. Witnessing substantial success, the ‘Meri Maggi’ page boasts an impressive 571,000 subscribers, underscoring Nestle’s strategic emphasis on compelling video content. Beyond this, Nestle strategically employs other established channels, including the search engine optimized Nestle child nutrition website, serving as a holistic guide on nutrition for mothers.

Services Used:

Organic Social Media, Paid Social

STRENGTH IN NUMBERS

Business impact

Despite Nestle’s approachability, it transcends the realm of ordinary brands, positioning itself as more than just a commodity provider. Commanding an impressive 34.9 percent regional share of global sales, Nestle emerges as a case study in consumer engagement and brand loyalty, showcasing a strategic branding approach that goes beyond conventional norms.

The outcomes of our partnership include:

198%

Organic transactions increased

20%

Organic conversion rate improved

160%

Increase new users from organic traffic

Esteemed digital marketing solutions

Nestle’s marketing campaign strategically centers on the dual pillars of ‘people’ and ‘planet.’ Anchored in a digital marketing strategy that is both person-centric and environmentally conscious, Nestle ensures each campaign establishes a genuine connection with its audience. A meticulous analysis reveals that these campaigns not only unite individuals but also ingeniously leverage these connections to promote and sell products, epitomizing a holistic approach to marketing.

An illustrative example is the Nestle Cocoa Plan, where women in the Ivory Coast sustain their livelihoods by cultivating coffee and cocoa. A testimonial from a cooperative farmer echoes the success of the program, highlighting Nestle’s provision of a complimentary nursery for cocoa cultivation, fostering both joy and productivity in their work.

For Nestle, we put together a robust digital strategy that includes: